New Mavic Wheel?

I stumbled across this photo from BKW.
Is this a new wheel from Mavic? Looks like the old carbone pro with the ultimate rim. This would be a very cool production wheel. It would lighten up the old carbone pro which was one of the best wheels ever made.Introducing the lighter rim from the ultimate wheelset would lighten the wheelset up substantially while still keeping the functionality of the aluminum spokes which would allow you to true the wheel. I hope to see this out this fall.